Something Special Cooking at Jackpot City

Tuesday, June 30, 2009 at 4:14 PM
Written by Daniel O

The word will be out soon. Consider this a heads up.

Starting tomorrow, July 1, and going on through 92 days to October, players will have the chance to win € 1,000,000.

Furthermore, the chances are reasonable, even considerably higher than any lottery with such prize money, as only 15,000 tickets will be handed out to win the prize.

That's a 1/15,000 chance of becoming a euro millionaire.

The biggest even online slots tournament - only at Jackpot City.

More info to follow soon.

Income Access CEO Tips Affiliates

Tuesday, June 30, 2009 at 10:01 AM
Written by Daniel O

Working in the online gambling business, reporting news to industry insiders and delivering reviews of gambling sites to players, not to mention traveling to international gaming affiliate events, we meet interesting people. Here we bring you highlights of a chat we've recently held with Income Access CEO, Nicky Senyard, an experienced professional with some valuable tips.

Nicky told us about IA relationships with and ongoing support of affiliates, and even throws in some tips.

What sets Income Access apart from other affiliate programs? What should an affiliate look for considering working with Income Access?
What distinguishes Income Access is our focus on building long-term relationships and our commitment to technology. Affiliates that are considering joining our network should look to start a relationship with a member of our affiliate management team and learn how our flexible affiliate software features can support the unique needs of their business.

For Income Access, long-term relationships are at the core of every business's success. Every business, affiliate, or operator has their own unique needs, and it's only by establishing a strong working relationship that we can really understand what our affiliates need to succeed.

This commitment to relationships is also what guides the development of our affiliate tracking technology. In addition to offering affiliates in-depth campaign performance reporting and a variety of marketing tools to help them target and refer their players, we also regularly communicate with our affiliates about what technology they need to succeed. The Income Access software is in a constant state of development and is regularly updated with new features, and this development is guided by what our affiliates need to grow their business.

When affiliates first join the IA network, we encourage them to touch base with one of our affiliate managers. Our managers will be able to look at their business model, and let them know how we can best support them, both in terms of marketing resources and performance reports. In addition our team can work as a bridge between both affiliates and operators and assist in creating a sustainable business partnership between both parties.

How do you maintain relationships with your affiliates over the long term? What do you do to keep the relationship going for a long time?

We build and maintain relationships with our affiliates by solving problems and creating solutions. Every relationship is unique and evolves over time, so by maintaining contact with our affiliates and proactively asking questions about their business model, we can keep track of and meet their changing needs.

First, Income Access affiliate managers tailor their support to the needs of each affiliate's business model. This includes supplying them with reporting and creatives that help them better target their players, as well as supplying them with resources to build and deploy new campaigns.

Our affiliate managers also make sure that affiliates are always aware of any news or developments, including promotions, new banners and marketing tools, and software upgrades. In addition to receiving updates upon logging into their account, affiliates also receive updates via their preferred communication channel - whether it be email, instant messaging, snail mail, or phone call.

Our affiliate managers take the time to know our affiliates, ensuring that communications are always targeted. Affiliates only receive message that are relevant to their business - i.e. we don't send bingo promotions to poker affiliates.

Overall, our affiliate managers work hard to understand the individual needs of affiliates, and then provide them with the tools they need to reach their goals. In order to do this effectively we focus on consistency and professionalism in all our interactions because we believe affiliates should be treated as valued business partners.

Are there any brands, other than casinos, that you plan on operating, such as sports betting or financial markets?
Income Access is actually already partnered with a variety of online gaming operators, including bingo, casino, poker, sports betting, softgames and mobile gaming companies. We are even partnered with forex merchants. Some of these brands are members of the Income Access affiliate network, and some license the Income Access software to power their own, stand-alone affiliate programs.

Whether a program is part of our network or just powered by our software, all affiliate programs powered by IA feature the same powerful affiliate software with in-depth tracking reports. Our software is also tailored to the marketing and reporting needs of the specific vertical it's used to promote. Completely customizable, operators can configure the IA software to meet the needs of their affiliates, whether they be casino, poker, sportsbook, or bingo affiliates.

Finally, please share a tip with affiliates who promote Income Access brands, what should they be doing?
The best step you can take as a new or existing Income Access affiliate is using your relationship with your affiliate manager (AM) to learn how our software can support your business needs. AMs know our software inside out, and can provide insight on how you can use its different features to maximize conversions. Your AM can help you use our in-depth tracking reports to monitor campaigns and our marketing tools to optimize them.

Working closely with our AMs will also help us better understand your channels (e.g. sites, newsletter, etc.) and provide tailored support to optimize your efforts across these channels. A strong relationship with your AM will also ensure that you're aware of upcoming promotions that are particularly suited for your channels.

About Income Access

Providing integrated marketing solutions for the igaming industry, Income Access offers four different services to meet the unique needs of their individual clients: (1) an affiliate network of over 18,000 gaming affiliates, (2) affiliate management services, (3) igaming affiliate marketing software, and (4) an SEM agency specifically for the igaming industry. Since its establishment in 2002, Income Access has worked with over 60 operators across all gaming verticals, including some of the most trusted names in online gaming, such as Victor Chandler, Sportingbet, tombola, and Game Account.

Online Casino Ads - As Seen On TV

Wednesday, June 24, 2009 at 11:52 AM
Written by Daniel O

JackpotCity has been running TV ads for its brands on UK television. As well as in other European countries such as Ireland, Germany, Holland, and Canada too. JackpotCity, and ReferBack behind it, have been pioneers in doing so.

"We have no doubts that this brand exposure will benefit all channels of our business - especially our affiliates and publishers who will benefit from this brand awareness and see a good increase in conversions," says a ReferBack affiliate manager we spoke to.

And indeed, such targeted campaigns, in respectable form and on mainstream media channels is a smart marketing scheme, and one that is responsive of the times, with TV and the world opening up to online gambling.

We bring you here the late night TV ad as seen on Dutch channels Discovery and Animal Planet.

The Industry Source

Monday, June 22, 2009 at 3:11 PM
Written by Daniel O

Major changes to our Directory, namely in the way it is designed and with regard to the items it lists, have resulted in two hefty sections - the Directory for players resources and the Industry for insiders.

The Directory offers full profiles and reviews of hundreds of online casinos, bingo halls, sports betting websites and other gaming destinations. It is not only the largest of its kind, but also comfortable to manage and navigate, making a player's visit to an online gambling site of her or his preference fast and simple.

We've also separated all listings of gambling related sites that do not offer gaming per se. these are the software providers, payment solutions, affiliate programs and others that we gathered under the Industry section. Here too we offers hundreds of items, all with reviews and profiles, as well as links to their homepages, and cross referencing related sites on all pages.

If you're their - rate yourself! If you're missing - drop us a line! And if you're curious about anything whatsoever relating to online gambling - visit Online Casino Reports.

Belle Rock Meets eCOGRA Standards

Monday, June 15, 2009 at 11:04 AM
Written by Daniel O

Belle Rock Entertainment's 5 casino and poker rooms have been awarded the coveted 'Play it Safe' seal from eCOGRA lately, further establishing the company as one of the superior gaming operators in the business.

eCOGRA's seal is awarded to gaming sites that have gone through an extensive audit by the independent company. eCOGRA sets the standards and verifies they are met. These include fair game play, prompt payouts, player service and responsible casino conduct.

The game is not over and done with. All new seal holders - Lucky Nugget, The Gaming Club, Jackpot City, King Neptune's and Cool Hand Poker - are subject to ongoing reviews to maintain their status.

The newly certified gambling sites are based on the Microgaming platform. They offer multiple language support and currencies, and have even awarded the highest progressive jackpot in history, when a player at River Belle Casino won 6.3 million Euros on May 9, 2009.

One of Belle Rock's other brands, Jackpot City Online Casino, has since launched a massive, impressive, Europe-wide TV ad campaign advertising its 1 million progressive jackpots and more. Clearly, on the road to greater success.